The origin of the concept is similar to that of its predecessor, the TriNoMa branch, wherein the italian word ‘via’ (roadway, path, or walkway) which is synonymous to movement, was physically represented into a series of undulating arches. In this branch, the concept was taken a step further. These arches were connected together with beams, forming a web-like structure with folds and facets. The interior surfaces resemble a diamond, which what the brand essentially is – “a diamond in the rough” – a gem that is meant to sparkle in the midst of hundreds of other shoe brands.
Project Team : Principal Architect – Jason Buensalido; Project Architect – Ems Eliseo, Ting Medrano