“All the World’s A Stage..” -William Shakespeare, As You Like It.
The phrase to start Jacques’ monologue in the play As You Like It by William Shakespeare, the speech compares the world to a stage and life to a play, and catalogues the seven stages of a man’s life: infant, schoolboy, lover, soldier, justice, pantaloon, and old age.
This became an apt inspiration in the conceptualisation for the new face of APT Studios. APT Studios is in the business of entertainment. And to be able to achieve that, they create different stages and plays for their cameras, to paint a picture of our world through their eyes, and in the process, evoking emotions or sending strong messages to its’ audience.
To communicate this idea of ‘stage-making’, we propose to cloak the façade of the existing structure with a curtain, as if suggesting that beyond it, one could get transported to multiple worlds through the different shows, movies, productions that the company creates for its viewers. Even in the olden days, theatre curtains or drapes were used to divide the audience area (real world) from the created world (stage). However, when these curtains are drawn, there is a momentary convergence of the two worlds, where the spectators are engulfed in the stories that the actors and actresses are in on stage.
APT productions does something exactly the same as old stage plays – beyond the curtains and within the studios is where this momentary convergence is created, to ultimately uplift the lives of the audience through touching the innermost ramblings and desires of their hearts.
Project Team : Principal Architect – Jason Buensalido; Lead Project Architect – Yani Dela Pasion, Technical Innovations Architect – Larry Espino